Reimagining the social mechanics of BeReal around fitness and competitive motivation
MotivateMe was a social fitness app concept exploring whether the behavioural mechanics behind BeReal could be given greater long-term purpose.
I was interested in why BeReal had generated such strong initial participation, but questioned whether its core mechanic offered enough lasting utility to maintain that behaviour indefinitely. I began exploring how the same principles of immediacy and social accountability could be applied to fitness.
My Role
Concept Development · Product Ideation · UX Thinking · Branding · Prototyping · Pitch Development
The Idea
MotivateMe repositioned the social mechanic around competitive motivation.
Rather than opening an app simply to document what you were doing, participation would be connected to something users were actively trying to improve.
Fitness provided a natural environment for this: progress is measurable, motivation is often social and the audience already has a reason to return.
Developing the Product
A large part of the project involved repeatedly challenging the initial idea.
I explored how the product could improve retention, how users would interact with one another, how the concept could remain useful beyond its novelty period and how a focused fitness audience could influence potential monetisation.
The process ultimately developed into an app proposition supported by prototypes, branding and a pitch deck rather than a fully developed application.
Visual Identity & Prototype
I developed the initial identity and logo alongside interface concepts that allowed the idea to be communicated visually.
The objective wasn't to create a finished production application, but to take an abstract product idea far enough that its user experience, proposition and potential could be understood.
Reflection
The most valuable part of MotivateMe was the process of exhausting an idea rather than becoming attached to its first version.
As competing platforms increasingly introduced stronger social functionality, I ultimately chose not to develop the application further. That decision itself became useful: good ideation isn't only about generating concepts, but knowing when the environment around an idea has changed enough to reconsider it.