An early exploration of fashion, identity and creating a physical product
This project began simply because I was interested in clothing and wanted to understand what it would take to create something of my own.
There was no elaborate problem statement behind it. It was an independent creative experiment that allowed me to explore branding, product design, manufacturing, photography and digital presentation through a subject I was already interested in.
My Role
Branding · Visual Identity · Product Design · Manufacturing · Photography · E-commerce / Digital Design
Building the Brand
I developed the visual identity and clothing concepts from scratch, exploring how the branding could translate from graphics into physical garments.
The process extended beyond simply creating logos or mockups. I worked through manufacturing considerations, product quality, margins and how the pieces would ultimately be presented and marketed.
Main logo
Mascot logo
Icon Logo
3D Render
Sub Logo
Variation
Derivative Logo
Derivative Monogram
Photography & Creative Direction
The project also gave me an opportunity to experiment with fashion photography and visual direction, considering how location, styling and imagery could give the clothing a wider identity beyond the garments themselves.
What Didn't Work
The project never launched commercially.
Limited funding created compromises around manufacturing and quality, while the early product ideas weren't strong enough to justify forcing the concept forward.
In retrospect, that's part of why the project remains useful to me. It was an early point in the development of my approach to branding and design, and gave me practical experience taking something from visual identity through to a physical product.